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Pitch for Mandai X

Designory and TBWA joined forces to develop a winning pitch.

THE BRIEF IN BRIEF

Drive awareness and acquisition for the Ranger Buddies ecosystem among parents and their children aged 4–12. 

THE CHALLENGE

The real battle is in grabbing our audience's previous time and attention amidst a plethora of popular edutainment options.

THE BIGGEST OPPORTUNITY

To establish Ranger Buddies as the go-to destination for trusted edutainment. 

IDEATION  /  ACTIVATION  /  FILMS  /  SOCIALS

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YEAR 2024

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AGENCY

TBWA X DESIGNORY

​​ART DIRECTORS

SYAHIDAH JO  /  JASMINE ANG​

​COPYWRITERS

ADRIAN LEONG  /  CHERYL BOEY

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